Halaesa Nebrodi - Authentic Sicily

GMT™ is a model and methodology designed to transform communities into hospitable ones, beginning with Internal Areas.

“The Culture of Hospitality is not the same as tourism, but it is its foundation.”

Andrea Succi

Over 70% of municipalities in Italy have fewer than 5,000 inhabitants and face issues such as

“Before considering the promotion of a territory or destination, it is essential to first establish the cultural conditions, services, and offerings, as well as share a vision and management model, which can then be made visible.
Creating a Culture of Hospitality – which is distinct from Tourism but forms its foundation – involves tackling fragmentation and fostering inter-territorial cooperation. This cultural shift can only be achieved through a participatory approach.”

Andrea Succi

depopulation and the reduction of basic services – healthcare, education, and mobility.

To capitalize on the wealth of year-round experiences and make a territory more competitive, it is essential to “train” and “activate” truly welcoming host communities, forming authentic Territorial Marketing Groups – GMT™. How?

Providing communities and administrations with local expertise: the Territorial Tourism Coordinator™ – CTT™ – serves as a valuable bridge between local authorities and the community, offering added value for tour operators and travel agencies in their interactions with clients upon arrival. It represents a new frontier for hospitality professionals, which, while distinct from tourism, forms its essential foundation.

By adopting the Temporary Management approach, local communities can gain the essential professional skills that are often lacking, and which represent a major challenge for many small municipalities in Italy.Here is the network of Territorial Tourism Coordinators™ operating across Italian regions and in Patagonia (Argentina).